JournalGuide
Vintage Sizes Explained
Why a 90s M fits differently and how to find your real size in a few minutes.
In this guide
The short answer
With vintage, secondhand and retro clothing, the size on the tag is only a rough clue. The same M can be several centimetres wider or narrower depending on brand, decade and cut. What really counts is the measurement in centimetres.
- Measure a piece that fits you well, laid flat
- Compare it with the measurements on the product page
- Up to 2 cm difference usually feels the same
- Ignore the tag if the centimetres say something else
- Want it looser? Choose a piece a few centimetres wider
Why vintage sizes are different
There is no binding size standard that all brands follow. In the US, the official standard for women's sizes was dropped back in 1983, and the European standard series EN 13402 is rarely used. Every brand sets its own sizes, and they change over the years.
On top of that, cuts change with fashion. Sportswear from the 90s and Y2K was cut differently from today, and a football polo is usually slimmer than a track jacket from the same brand. Pieces made for the Asian market often run smaller than European ones. And whether a piece really comes from its era is covered in our guide How to spot real vintage sportswear.
Good to know The tag tells you how the piece was sold back then. The centimetres tell you how it fits you today.
What our measurements show
We measure every piece flat before it goes online. Across all 45 tops in our shop in October 2026, the spread within one size is large:
| Tag | Pieces | Chest flat | Median |
|---|---|---|---|
| S | 5 | 43–55 cm | 47 cm |
| M | 21 | 45–56 cm | 51 cm |
| L | 15 | 46–60 cm | 53 cm |
| XL | 4 | 53–60 cm | 57.5 cm |
Two pieces both labelled M can differ by 11 cm across the chest. Only 10 of the 45 tops fall into the chest range that our vintage size chart lists for their tag size, and 29 measure narrower. Track jackets in M sit between 50 and 56 cm, polos and shirts in M between 45 and 53 cm.
How to measure a top flat
You only need a tape measure and a piece that fits you the way you like.
- Lay the piece flat on a table, close the zip or buttons and smooth it out.
- Chest width: measure straight across, about 2 cm below the armpits, from side seam to side seam.
- Length: measure from the highest point of the shoulder next to the collar straight down to the hem.
- Note both numbers. Double the chest width and you get the rough circumference.

How to measure track pants flat
- Lay the pants flat, front facing up, without stretching the waistband.
- Waist: measure straight across the top of the waistband, edge to edge.
- Length: measure along the outside from the top of the waistband down to the hem.
Most track pants have an elastic waistband. It stretches, so a few centimetres more or less at the waist are usually fine. The length matters more, especially if you like the hem to sit on your shoes.

How to convert your size
There is no formula that turns an old size into a new one. The reliable way is the centimetre comparison:
- Measure your favourite piece as described above.
- Check the measurements on the product page. Every piece at PrimeSupply lists chest and length, or waist and length.
- Up to 2 cm difference usually feels the same. From about 3 cm you will normally notice it.
- For a looser 90s look, choose a piece a few centimetres wider than your reference.
Nothing to measure at hand? Our size guide shows which chest width usually suits which body height.
Available pieces only
Find pieces that fit you
Lay a piece that fits you well flat and measure it. Enter the number and you will see every available piece within 2 cm.
Measure 2 cm below the armpits, from side seam to side seam.
FAQ
Do vintage sizes run small?
Often, but not always. In our shop, 29 of 45 tops measure narrower than their tag size suggests in our size guide. Other pieces run larger. That is why the centimetres matter more than the letter.
How do I convert an old size into a modern one?
There is no fixed conversion. Measure a piece that fits you, flat, and compare chest and length with the measurements on the product page. Up to 2 cm difference usually feels the same.
What does "measured flat" mean?
The piece lies flat and is measured from edge to edge, so you get half the circumference. Double it for the rough circumference.
How much difference is normal?
Measuring by hand always leaves 1 to 2 cm of tolerance. Small differences between your reference and the product page are normal.
Is there a standard for clothing sizes?
Not a binding one. The European standard series EN 13402 exists, but few brands use it. Every brand sets its own sizes, which is exactly why vintage pieces vary so much.
Which EU size is a US size M?
There is no fixed match, because every brand sizes differently. Measure a piece that fits you and compare the centimetres with the product page instead of converting letters.
Every piece checked. Only one exists.
Original sportswear from the 90s, Y2K, 00s and 10s. Checked by hand, shot one by one, shipped from Germany.